News from Botcon: Transformers Animated

Coming to you from Botcon in Cincinatti, check out the latest and greatest from the Transformers: Animated product line!

The new Transformers: Animated series brings exciting new battles and adventures to Cartoon Network every Saturday morning! With great action and cool characters you can be sure to be entertained! Our designers coupled the stylistic design from the animation with fun product features to bring these characters to life in ways you could not imagine, taking the Autobot and Decepticon battle from the TV screen straight to you.

By the way, stay on the look out for the future of the Transformers Animated line. We may introduce new characters along with our more traditional ones, but there will always be homage to the G1 series mixed in (HINT, HINT).

2008 Assortments

Animated Supreme Assortment
Watch out for the Supreme Assortment, Roll Out Command Optimus Prime. He is larger then life with a cool and unique conversion style to switch him from vehicle to robot mode. This is the first time Optimus Prime has ever appeared in the line at this scale!


Animated Leader Assortment
In the Leader assortment Megatron stands his ground with a large, signature arm cannon. Plus, he has specific styling connecting to the character’s G1 heritage. This assortment features phrases as well as lights and sounds.


Animated Deluxe Assortment
Our most popular scale, the character conversion from vehicle to robot seamlessly mirrors the conversion in the TV program making the connection between toy and entertainment that much sweeter.


Animated Voyager Assortment
The characters and styling are direct from the Transformers: Animated series. These action figures are larger scale for more fun, playing action!


Optimus Prime vs. Megatron The Battle Begins pack
Get ready to battle! This pack includes new Transformers: Animated versions of Optimus Prime and Megatron posed and ready for battle with over-sized weapons. Includes a DVD with 22 minutes of content that shows where the battle began with Optimus Prime and Megatron.


Optimus Prime Shift Tech game
With 15 games, you can quest through the world of Transformers: Animated as Optimus Prime in both robot or vehicle mode with one quick pull of the controller.


Animated Power Bots Assortment
Younger kids can experience the fun of Bumblebee in a non-transforming figure with amazing action features, sounds, and speech!


Animated Activators Assortment
Just one touch triggers spring-loaded conversion that gets these scout-scale Animated Autobot and Decepticon warriors ready for action faster then you can imagine.


Animated Battle Blaster Assortment
Bring Optimus Prime to life with a single pull when in vehicle mode to convert into his signature weapon! Features electronic lights, sounds, and phrases for the ultimate action.


Animated Bumper Battlers Assortment
Bumper Battlers match the personality of Animated characters with great crash and bash play. Hit the front bumper to activate robot mode or crash the toys into each other for more action! Plus, push the Autobot shields to activate cool sounds and phrases.