Tuesday, June 2, 2009

IDW to Release Robert Bloch Stories

New partnership includes 100 classic Bloch stories

Robert Bloch LogoIDW Publishing is proud to announce today a new licensing agreement with the estate of acclaimed writer Robert Bloch.

Through this new partnership, IDW gains the rights to one hundred of the author's classic stories for development as comic books, graphic novels and feature entertainment. The works will be released in the Robert Bloch Collection.

Best-known for his work as the author of the novel Psycho, Bloch has long been considered a true master of genre fiction. From being mentored by H.P. Lovecraft to receiving a Horror Writers of America Life Time Achievement award, Bloch created hundreds of influential horror, suspense, crime and science fiction stories. Additionally, he produced many screenplays, and wrote for radio and television, including the original Star Trek, Alfred Hitchcock Presents, and Thriller series.

"Bloch is one of the established masters of horror, and we are really looking forward to offering his stories to existing fans and to bringing in new ones," said IDW CEO, Ted Adams. "Having inspired so many leading writers, Bloch's work is pivotal to the horror and science fiction genres and is a must-read for fans."

Under the agreement, IDW will develop Bloch's stories as standalone one-shots, miniseries and other formats, working with screenwriters and established comic book writers and artists to reinterpret and reinvent Bloch's work for a new generation. The first Bloch project is expected to launch in early 2010.

Previously, IDW adapted some of the Hugo Award-winning writer's stories for the B&W horror magazine Doomed, and a new edition of Bloch's classic horror novel Lori will be released in September.


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CBLDF & The Beat Team For Live Rock N Roll Karaoke!

This Saturday, June 6, sing your heart out after MoCCA at Live Rock N Roll Karaoke, presented by Comic Book Legal Defense Fund & The Beat!

The party starts show at 7 PM at M1-5 in Tribeca. Rock Star Karaoke NYC provides the live backing as you belt out your favorite Karaoke tunes. For a full song list visit: http://rockstarkaraokenyc.com/songlist.html

A donation of $5 - $10 is asked for admission. Show your current year CBLDF member card and get a free poster!

The Beat says, "With a proud tradition of unorthodox karaoke choices, We look forward to the first annual 'Welcome to the Jungle Mocca Sing Off!'"

Support the CBLDF with the Beat and rock your face off at Live Rock N Roll Karaoke!

What: Live Rock n Roll Karaoke
When: Saturday, June 6, 7 PM
Where: M1-5, 52 Walker Street, between Church & Broadway
Why: Support Free Speech & Sing Your Heart Out After MoCCA!
How Much: $5 to $10 suggested donation
How To Get There: Take the 6; J, M, Z; N, Q, R, W, A, C, or E to Canal St


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Lionsgate Announces More Wolverine for Summer of '09!

This July, get ready for more Wolverine and the X-Men Action! And just when the summer couldn’t get any better for Comic Book Fans everywhere......

Marvel Animation and Lionsgate will bring Wolverine fans the eagerly anticipated 2nd DVD from Nicktoons Network’s hit animated series Wolverine And The X-Men. In Wolverine And The X-Men: Deadly Enemies, fans can check out 5 all-new action-packed adventures including another heart-pounding showdown pitting Wolverine against fan-favorite The Incredible Hulk! The DVD includes an audio commentary from the show creators and is packaged with an embossed O-Card. Wolverine And The X-Men: Deadly Enemies hits shelves July 21, 2009 for the suggested retail price of $14.98.

Street Date: 7/21/09
DVD SRP: $14.98

Wolverine and the X-Men continue their fight to prevent an unspeakable future as menacing opponents await in Wolverine and the X-Men: Deadly Enemies. The X-Men fight to save Storm’s life after the parasitic Shadow King infiltrates her mind. And Wolverine teams up with Gambit to ‘steal back’ a technological collar that inhibits mutant powers, before Senator Kelly can use it against them. On the high seas, Nightcrawler battles devious pirates, in the business of kidnapping mutant refugees for their mysterious master, Mojo. In order to protect his friends, Wolverine must face-off against the Incredible Hulk, but he soon discovers there is a new enemy lurking in the darkness. And in a shocking request from Professor Xavier in the future, Wolverine and the X-Men must return a young mutant to the custody of their most relentless adversary, the MRD.


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Trapp's Rap: Movie Review: UP!

Once again, Pixar brings another fantastic film to the big screen.

Up is all about Carl Fredricksen, a 78 year old curmudgeonly balloon salesman, is not your average hero. When he ties thousands of balloons to his house and flies away to the wilds of South Africa, he finally fulfills his life long dream of adventure. But after discovering an 8-year-old stowaway named Russell, this unlikely duo soon find themselves on a hilarious journey in a lost world filled with danger and surprises.

From beginning to end, I felt like I was watching one of the old classic films that weren't concerned with a realistic plot line, rather concerned creating a wonderful story built around fantasy. It reminded me of films like Charlie and the Choclate Factory and the The Purple Rose of Cairo, where the story is set in our world, but is completely farce and unreal. Yet, the characters in the film accept what is happening like it's no big deal what so ever! We don't have films like this anymore.

What I appreciated about this film the most was how nostalgic it is. I think my wife put it best when she said "it's very much like Toy Story, it's very much about wanting to stay with what once was." Carl would continually talk to his wife, Ellie, who has passed away, as if she were actually there. He was also very concerned with any material possessions that reminded him of her.

This film was a reminder of the classic films that contained wonderful fantasy stories and unrealistic tales of excitement and adventure. I give this movie 5 stars and would recommend it anyone who misses the classic films of old, or who wants to see a style of film storytelling that hasn't been used in years. This was without a doubt one of the more pleasant movie going experiences I've had in a long time.

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Marvel.com’s M.O.D.O.K. Week Promises Brain-Blasting Glory and More!

It’s the one week no one (or is that EVERYONE?!) has been waiting for: M.O.D.O.K. Week on Marvel.com (www.marvel.com)!

To celebrate the Friday, June 5 launch of Episode 3 of Marvel.com’s exclusive stop-motion video series, Marvel Super Heroes: What The--?!, Marvel’s digital do-gooders proclaim the whole week for M.O.D.O.K.

An acronym that powerful deserves an equally epic week and we’re not skimping on the L.O.V.E. for the big guy!

Monday, June 1:

• Marvel Hotline: Ryan Dunlavey chats about Wednesday’s Exclusive Digital Comic: DARK REIGN: M.O.D.O.K. #1 http://marvel.com/news/comicstories.8224
• Make Mine M.O.D.O.K. – Marvel.com’s own Agent M, Ryan Penagos, talks about his love of all things M.O.D.O.K. http://marvel.com/news/comicstories.8228

Tuesday, June 2:

• M.O.D.O.K. Toy Spotlight – Take a look back on all of the awesome M.O.D.O.K. toys, plus get the first peek at the latest addition to the collection

Wednesday, June 3:

• DARK REIGN: M.O.D.O.K. #1: In this Marvel Digital Comic Exclusive, the villains are in charge, and M.O.D.O.K. wants a piece of the action! After petitioning Norman Osborn, ol' massive melon is granted his very own fiefdom...his hometown of Erie, Pennsylvania. Written and drawn by Ryan Dunlavey!
• Marvel Digital Comics: Unlimited Highlights – The Marvel Digital Comics Unlimited catalog houses some M.O.D.O.K. classics, find out the highlights!

Thursday, June 4:

• Marvel Digital Comics: Storyline Spotlight – Super-Villain Team-Up: M.O.D.O.K.’s 11 Read the entire five-issue story in Marvel Digital Comics Unlimited!

Friday, June 5:

• Marvel Super Heroes: What The--?!, Episode 3: High seas hilarity ensues as a swashbuckling M.O.D.O.K. makes like a mercenary! Pirating has NEVER been this fun!
• TGIF: M.O.D.O.K.: M.O.D.O.K. memories from some of the comic industry’s top names!

Read M.O.D.O.K.’s Marvel Universe bio here: http://www.marvel.com/universe/MODOK and stay tuned to Marvel.com (www.marvel.com)! for more updates on all things M.O.D.O.K. throughout the week.

M.O.D.O.K. promises you will not be disappointed!


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An extraordinary T600 collectible figure – MLS version

Another exclusive MMS figure we're bringing to Sci-fi fans is, the 1/6th scale T600 collectible figure (Martin Laing Signature Version), from the Terminator Salvation movie.

This version is inspired by the original T600 conceptual art created by the production designer - Martin Laing. This is our honor to produce this precious version of T600, as Laing's great job is one of the facts that makes the movie a success! Additionally, this figure is an exclusive version for DC Direct and will be available in North America and Europe regions only. If you want to nab one, please try your luck via their distributors. The only thing we can do is to share the product shots with you guys, follow the below link and be impressed by those amazing pictures.


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The Marvelous Iron Man Mark III ever!

Dear all figureholics, the annual biggest toy show - San Diego Comic Con is about to start next month!

Before then, we'd like to pre-introduce the never-seen-before Special Version of Iron Man Mark III to our fans. Painted with dark green and grey color, this figure will be a super unique Mark III collectible ever! He will be exclusively available at the coming toy shows only! If you are not lucky enough to attend SDCC, you may try the Hong Kong Ani-com or Tokyo Toy Show to grab him.


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Who WATCHES Hot Toys?

Long hair, angel face, black and yellow suit......Who is in your mind right now?

The one who used to going out at 3AM and doing something stupid? Well, the next Hot Toys MMS figure is her, Silk Spectre II, from the Watchmen movie. Let's take a glance on the teaser to view this beautiful heroine who's lurking under the trench coat. To view more angles of this breathtaking sexy lady, please keep an eye on our web site...More pictures coming soon!


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'Hack/Slash Omnibus' vol 2 scores big points with The Onion A.V. Club

Tim Seeley's second gigantic volume of Hack/Slash snagged an impressive B+ from The Onion A.V. Club last week.

The chunky collection large enough to be a phonebook contains all of the Cassie, Vlad, Herbert West, and Suicide Girls stories that fans have been devouring over the last couple of years during the dawn of the regular series, and here's what the pop culture critics at the A.V. Club thought:

"Vol. 2 collects the first 17 issues of the ongoing series, and it’s a blast to read; between Cassie’s idealized goth-girl hotness (with potential lesbian overtones!), the liberal and good-natured fan service, and guest appearances by Dr. Herbert West (of Re-Animator fame) and the Suicide Girls, there’s no end to the geeky delights."

Ask for a copy at your local comic book shop, or check out the DDP webstore for all of your Hack/Slash needs!


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These Droids Are Going Commando

Because battle droids aren't the most intelligent lot, the Separatist movement decided they needed to be upgraded. A trio of these nasty characters appears in the Star Wars Clone Wars Commando Droids Battle Pack, where they go up against a Clone Trooper. These more advanced droids can impersonate voices and use stealth tactics to infiltrate and destroy. Will this poor clone survive?

Star Wars Clone Wars Commando Droids Battle Pack

* Based on fan-favorite The Clone Wars episode "Rookies"!
* The most advanced Battle Droids yet!
* Includes droids, a clone, and guns!

Based on The Clone Wars TV series, this remarkable set includes the deadly Commando Droids which invade the Republic listening post on the Rishi moon! A number of good men were lost that day as these droids picked off clones one by one. Will this droid survive the barrage? It's up to you in this set of four action figures.

These Droids Are Going Commando

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Dabel Brothers & Del Rey present: Jim Butcher's The Dresden Files: Storm Front vol 1 graphic novel - in stores today!

The new graphic novel Jim Butcher's The Dresden Files: Storm Front: Vol. 1—The Gathering Storm will be on sale June 2 by Del Rey & Dabel Brothers Publishing. Look for it everywhere books or comics are sold.

Jim Butcher's The Dresden Files: Storm Front: Vol. 1—The Gathering Storm is also available in a special variant cover edition only through comics stores. To find a comic store near you, visit www.comicshoplocator.com

For the most serious fan, this new graphic novel is available in an exclusive limited edition through the Random House Signed Editions Program. This edition is a first printing of the first edition of the book, signed by Jim Butcher, and comes with a letter authenticating the purchase. Check it out at http://www.randomhouse.com/signed/display.pperl?isbn=9780345506399


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Hasbro Brands Meet Ongoing Demand for Vintage and Graphic T-Shirts for Men, Women and Children

Company's Iconic Brands and Characters Resonate with Consumers Worldwide

The Entertainment & Licensing Division of Hasbro, Inc. (NYSE: HAS) today announced that it will roll out its largest apparel lineup in the company’s history this year.

Working with more than 165 licensees worldwide, a wide variety of apparel items will be brought to market in 2009 with graphic t-shirts leading the charge. Upwards of 20 Hasbro brands will adorn apparel items including t-shirts, outerwear, sleepwear, footwear, babywear, underwear and loungewear at a wide range of price points from under $10 to $80.

The first major wave of Hasbro-branded apparel products will hit retail shelves globally at mass and specialty stores including Auchan, Bloomingdales, Delia’s, Kitson, Metersbonwe, Marks & Spencer, Nordstrom, Old Navy, Tesco, and Urban Outfitters in conjunction with the movie releases of TRANSFORMERS: REVENGE OF THE FALLEN, from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, on June 24, 2009 followed by G.I. JOE: THE RISE OF COBRA on August 7, 2009 from Paramount Pictures and Spyglass Entertainment, also in association with Hasbro. Additional apparel items tied to other Hasbro properties such as LITTLEST PET SHOP, NERF, MY LITTLE PONY, TONKA and MONOPOLY will launch throughout the year.

“We’re working with highly creative apparel companies that have designed some amazing Hasbro-branded graphic and vintage tees that will appeal to both fashion- and value-conscious consumers,” said Mary Lasell, Director of Soft Goods Licensing at Hasbro. “We express ourselves through what we wear, so whether you’re looking to make a fashion-forward statement, seeking an easygoing casual look or outfitting your kids for back-to-school, there will be an array of Hasbro-infused apparel items at retail stores worldwide that will immediately resonate with men, women and children.”

Based on fashion industry events held around the world, trend spotters have pointed to graphic and vintage t-shirts as a continuing “must have” item in consumers’ wardrobes. Tapping Hasbro’s globally appealing collection of time-tested brands, more than 30 deals have been signed and another 25 are pending with licensees worldwide in this growing segment. Throughout the year, consumers will see an abundance of new graphic t-shirts landing on retail shelves based on the company’s iconic properties.

Following are select Hasbro licensees that are working to create, market and distribute innovative, stylish and functional tees for men, women and children:


This summer, the colossal battle between the AUTOBOTS and the DECEPTICONS continues when “ROBOTS IN DISGUISE” once again invade movie theaters around the world. Alongside the new live-action movie TRANSFORMERS: REVENGE OF THE FALLEN set to debut on June 24, 2009, graphic t-shirts will land at retail worldwide from the following licensees: Bravado (U.K., Ireland); CIE DND (France); Jem Sportswear* (U.S.); Kmart* (Australia); Li & Fung USA (U.S.); Marks Manufacturing (Philippines); Marks & Spencer* (U.K, Ireland); Smith & Brooks (U.K., Ireland); Shanghai Metersbonwe (China); Streetwear (U.S., Canada); and Up Sky (Hong Kong).


In 1964, the introduction of Hasbro’s G.I. JOE line created the “action figure” category. Since then, the G.I. JOE property has evolved, delivering a unique brand of action for each new generation. This summer, fans of all ages will see the G.I. JOE franchise taken to the next level with the major motion picture release of G.I. JOE: THE RISE OF COBRA, on August 7, 2009. In conjunction with the film, consumers will also be able to suit up in a wide variety of t-shirts from Falcon Trading (Philippines); Fortune Fashions (U.S.); Jem Sportswear* (U.S.); La Polar S.A. (Chile); Streetwear (U.S., Canada); Up Sky (Hong Kong); and Wilson Imports (U.K., Ireland).


LITTLEST PET SHOP continues to stand its ground as one of the fastest growing brands among girls and just as they simply can’t get enough of the pets, the same goes for LITTLEST PET SHOP fashion. Girls will have plenty to be excited about this year with new tees from Danman S.A. de C.V. (Mexico); Fortune Fashions (U.S.); Industrias St. Jack’s S.A. de C.V. (Central America); Lunender S.A. (Brazil); Smith & Brooks (UK, Ireland); Carel (France); Sahinler (Spain); TV Mania (Germany); and Van der Erve (Poland).


TONKA has been at the center of boys’ play for more than 60 years. Like the trucks, the graphic t-shirt lines coming to market will also be tough and durable from 80s Tees (U.S., Canada); Completely Independent (U.K., Ireland); Famous Forever Clothing (U.K., Ireland); and Mad Engine* (U.S., Canada).


As the best-selling board game in the world, MONOPOLY has earned its place in popular culture and licensees are counting on many of the 200 million MONOPOLY game owners wanting to wear what they play in the form of graphic t-shirts from Famous Forever Clothing (U.K., Ireland); Fortune Fashions (U.S); Global Licensing (U.K., Ireland); Mad Engine* (U.S., Canada); and Streetwear (U.S., Canada).

Hasbro will showcase several of the trendy tees along with a wide variety of other apparel items at the Licensing International Expo in Las Vegas on June 2-4, 2009 in Hasbro Booth # 1825.

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Hasbro Accelerates the Leveraging of Company's Vast Global Brand Portfolio Through Entertainment and Licensing

The Entertainment & Licensing Division of Hasbro, Inc. (NYSE: HAS) today announced that it will arrive at the International Licensing Expo in Las Vegas on June 2, 2009, to showcase global powerhouse brands such as TRANSFORMERS, G.I. JOE, MONOPOLY, LITTLEST PET SHOP, NERF, MY LITTLE PONY, TONKA and PLAYSKOOL. The company has more than 1,200 deals worldwide bringing immersive entertainment experiences as well as innovative and trendsetting licensed products to market.

On the entertainment front, Hasbro and Discovery Communications recently entered into a joint venture that will launch Hasbro into the television business. Under the agreement, the current Discovery Kids Channel will be re-branded and will feature a wide range of Hasbro and Discovery content beginning in fall 2010.

“Fueled by our rich portfolio of intellectual property, Hasbro continues to evolve itself from a traditional toy and game company to an entertainment powerhouse within the areas of film and television,” said Lisa Licht, General Manager of Entertainment & Licensing at Hasbro. “We’re working with the most talented, creative stewards in the industry to re-invent, re-imagine and re-ignite our globally appealing brands in ways that will deliver incredibly entertaining and immersive Hasbro-inspired experiences to today’s consumer.”

The summer will heat up with two live-action movies landing in theaters, leading with TRANSFORMERS: REVENGE OF THE FALLEN on June 24, 2009 from DreamWorks Pictures and Paramount Pictures, followed by G.I. JOE: THE RISE OF COBRA on August 7, 2009 by Paramount Pictures and Spyglass Entertainment. Both films are being produced in association with Hasbro. Additionally, through an agreement with Universal Pictures, at least four motion pictures will be produced based on well-known Hasbro brands, including MONOPOLY, CANDY LAND, CLUE, OUIJA, BATTLESHIP, and STRETCH ARMSTRONG. The first movie will be released in 2011.

In addition, Hasbro continues to drive forward its core licensing business with an array of international deals based on its leading properties. “It promises to be a thrilling year for Hasbro and its licensees as we unleash a massive, worldwide multi-category licensing program supporting the theatrical releases of TRANSFORMERS: REVENGE OF THE FALLEN and G.I. JOE: THE RISE OF COBRA,” said Bryony Bouyer, Senior Vice President of Licensing, the Americas at Hasbro. “We’re also very excited about our ongoing expansion into emerging markets such as Latin America where brands such as LITTLEST PET SHOP hold great appeal. From apparel to video games and publishing, Hasbro’s global licensing efforts will deliver amazing opportunities for consumers of all ages to engage with our time-tested brands in fun, contemporary and meaningful ways.”

Following are highlights across various categories, several of which will be on display at the show in Hasbro booth #1825:


Hasbro has inked more than 250 licensing deals worldwide for the TRANSFORMERS brand across multiple categories as momentum continues to roll toward the release of TRANSFORMERS: REVENGE OF THE FALLEN. Key licensing highlights include: video games from Activision (Worldwide); social expressions from American Greetings* (U.S., Mexico); wheeled goods from Franklin Sports (U.S., Canada) and Street Flyers (U.S.); a variety of book formats from HarperCollins (U.S., Canada); apparel from Comercial Eccsa/Ripley (Chile) and Jay Jays (Australia); youth electronics from KIDdesigns* (U.S., Europe); school supplies from MeadWestvaco (U.S.); accessories from New Era (U.S., Europe); and school supplies from Tilibra S.A.* (Brazil).


The energy continues to build leading up to the highly anticipated G.I. JOE: THE RISE OF COBRA movie. As the classic brand steps onto the worldwide stage, more than 100 licensees are signed on to deliver G.I. JOE-branded goods across core licensing categories. Key licensing highlights include: social expressions from American Greetings* (U.S., Mexico); footwear from Brown Shoe Company (U.S., Canada); apparel from C-Life Corporation (U.S.); video games from Electronic Arts (Worldwide); youth electronics from KIDdesigns* (U.S., Europe); accessories from La Polar S.A.* (Chile); and a variety of book formats from Simon & Schuster Children’s Publishing (U.S., Canada).


More than 200 licensees have lined up to champion the LITTLEST PET SHOP brand with an array of lifestyle-focused products allowing tween girls to immerse themselves in everything LITTLEST PET SHOP. Key licensing highlights include: apparel from Carel S.A. (France, Belgium), Cooneen Textiles (U.K., Ireland), Handcraft USA (U.S.) and Ripley* (Chile); video games from Electronic Arts (Worldwide); arts & crafts from GiddyUp! (U.S., Canada); baked goods from Grupo Bimbo S.A.* (Mexico); adhesive bandages from Johnson & Johnson (U.S., Canada); and a variety of book formats from Scholastic (U.S., Canada).


Hasbro continues to expand the lineup of licensed products around NERF, tagged as the ultimate performance sports brand. The lineup continues to build as more licensees step up to the challenge of creating innovative, performance-driven products in categories such as video games, accessories, footwear, electronics and sporting goods designed to support the essence of the 40-year old iconic pop-culture property. Key licensing highlights include: footwear from Elan Polo (U.S., Canada, Australia); video games from Electronic Arts (Worldwide); and game accessories from Performance Design Products (Worldwide).


Licensees globally continue to put their support behind the MY LITTLE PONY brand. Not only is MY LITTLE PONY earmarked to be one of the many Hasbro brands to arrive on U.S. television as a result of the Hasbro and Discovery Communications joint venture, almost 150 licensees are on board to bring new products to market in 2009 focusing on the core cast of seven pony friends – SWEETIE BELLE, CHEERILEE, PINKIE PIE, RAINBOW DASH, SCOOTALOO, STARSONG, and TOOLA-ROOLA -- and their new look. Key licensing highlights include: apparel from CTC Canal (France) and Kids Headquarters (U.S.); fruit snacks from General Mills (U.S.); sticker and activity books from HarperCollins (U.S., Canada); youth electronics from KIDdesigns (U.S., Europe); home DVDs from Shout! Factory (U.S.); and school supplies from Tilibra S.A.* (Brazil).


For the youngest consumer, the PLAYSKOOL brand remains a consistent favorite and is poised to offer a bundle of licensed goods that parents will find both useful and fun in 2009. In addition to Simon & Schuster creating a comprehensive publishing program in the U.S. and Canada, other worldwide licensees are lining up to develop products surrounding three key focus areas within the brand including GLOWORLD for infants, PLAY & GROW for toddlers, and MR. POTATO HEAD, the beloved spud that appeals to kids of all ages.


Hasbro will continue to expand its rugged and durable TONKA licensing program with more than 60 licensees ready to dig in and bring products to market that appeal to young boys. Key licensing highlights include: social expressions from American Greetings* (U.S., Canada); fruit snacks from General Mills (U.S.); and apparel from Jay Jays (Australia) and Mad Engine (U.S., Europe).


The perennial appeal of Hasbro game brands remains strong with nearly 190 licensees around the globe planning to bring product to market this year and beyond. On the entertainment front, Universal Pictures will produce at least four movies based on popular Hasbro brands, including MONOPOLY, CANDY LAND, CLUE, OUIJA and BATTLESHIP. The first movie is to be released in 2011.

In addition, MONOPOLY continues to attract alliances across a wide array of categories and territories. Key licensing highlights include: video games from Electronic Arts (Worldwide); apparel from Mad Engine (U.S., Canada); a longstanding and highly successful quick service restaurant promotion from McDonald’s (U.S., Europe); casino and lottery gaming from WMS Gaming, Inc. (Worldwide) and Scientific Games (U.K., Ireland); and specialty board game editions from USAopoly (U.S.).

Other long-time favorites such as SCRABBLE remain steadfast in the Hasbro Games lineup as well. Key SCRABBLE licensing highlights include: video games from Electronic Arts (U.S.); snack foods from Kellogg Company (U.S.); apparel from Mad Engine (U.S.); and a quick service restaurant promotion from Subway (U.S.).

New and ongoing licensing programs are also in place to support Hasbro’s extended games portfolio such as special edition game boards for CLUE and THE GAME OF LIFE from USAopoly* (U.S.); OPERATION-branded fruit snacks from Kellogg Company (U.S.); TWISTER-licensed social expressions from American Greetings (U.S., Canada); CANDY LAND-inspired paper goods from MeadWestvaco (U.S., Canada); among many others.

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Universal Pictures and Hasbro Inc. Announce Stretch Armstrong Set for Release in 2011; Imagine Entertainment's Brian Grazer and Hasbro to Produce

Film is the first project under six-year strategic partnership

Executives from Universal Pictures and Hasbro, Inc. (NYSE:HAS) today announced that the first feature film to be released under Universal and Hasbro’s six-year partnership, Stretch Armstrong, has been dated for theatrical release on April 15, 2011.

They also announced Academy Award® winning producer Brian Grazer (A Beautiful Mind, American Gangster) will team with Hasbro to bring the iconic action figure to life for the silver screen. Steve Oedekerk (Bruce Almighty, Evan Almighty) is writing the screenplay for the fun, action adventure based on the toy that was made popular around the world beginning in the 1970s and re-launched in the 1990’s. Hasbro’s Brian Goldner and Bennett Schneir will also produce.

Stretch Armstrong is an iconic toy that kids around the world enjoyed stretching up to four feet before returning to his original shape. Through the years, the product line stretched into a wide range of toys and supporting characters that built upon the Stretch Armstrong legacy by allowing kids to “stretch their imaginations” with play experiences unique to the inventive Stretch Armstrong brand.

“When Hasbro signed the multi-year strategic partnership with Universal, it was one more powerful example of our commitment to re-imagine, re-invent and re-ignite our incredible brands beyond traditional toys and games,” said Brian Goldner, Hasbro’s President and CEO. “We are excited that together with Universal, Brian Grazer and Steve Oedekerk, that we can take Stretch Armstrong to new heights as Hasbro’s latest great action hero franchise.”

“Hasbro is a very important partner to our studio,” said Chairman of Universal Pictures Marc Shmuger. “Stretch Armstrong couldn’t be in more capable hands than Imagine and Hasbro. We’re so excited to bring this iconic property to audiences around the world in April of 2011.”

“Stretch Armstrong is a character I have wanted to see on screen for a long time,” said Imagine Entertainment’s Brian Grazer. “He’s an unconventional kind of super hero with a power that no one would want. It’s a story about a guy stretching – if you will – the limits of what is possible to become all that he can be.”

Universal Pictures and Hasbro, Inc. formed the partnership in 2008 to produce at least four motion pictures based on some of the world’s best-known and beloved brands. Currently in development are Monopoly, with Ridley Scott set to produce and direct and Pamela Pettler writing the screenplay; Candyland, with Kevin Lima to direct based on a script from Etan Cohen; Clue, with Gore Verbinski to produce and direct; Ouija, with Michal Bay to produce; and Battleship, with Peter Berg to direct from a screenplay by Jon and Erich Hoeber.


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Wanted: Weapons of Fate Games

Warner Bros. Interactive Entertainment provided a trailer and screen shots for the Wanted: Weapons of Fate, based on the hit movie Wanted.

Wanted: Weapons of Fate is available on X-Box,
PC,and PlayStation 3.


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