Shocker Toys Indie Spotlight brand will be ready to throw down at the Wizard show!
Wizard World hits Anaheim April 16th -18th and Shocker Toys will be continuing their Wizard World tour in full force at Booth# 320 with new products showcasing and bringing big announcements, sneaks and exclusives to the event.
Shocker Toys Indie Spotlight brand will be ready to throw down at the Wizard show and the line has proved to be a huge demand on the West coast. Shocker Toys will have on hand MTV’s the Maxx Wizard Exclusive action figure with all painted highlights and his suit cast in translucent purple plastic. Also more details will be given on our Wizard Tour exclusive toys (The Maxx, Gone Mallows 2 pack, The Lazerman Mallow and a Grendel Hunter Rose 6” Indie Spotlight figure).
Also on hand for sale will be the full set of Indie Spotlight comic book heroes the 6” scale action figure line everyone is talking about featuring pulp heroes to weapon wielding ladies. Series1 consists of ShadowHawk, ShadowHawk Variant, SCUD, SOL, Kabuki, Katchoo and The Maxx. Each comes with extra hands, accessories and an Isz from the Maxx’s world. Along with Mallows the new 5" designer collectible sure to warm the hearts of any toy collector featured in blanks and licensed versions. And much, much more you can’t miss out on. Many new announcements will be made leading into San Diego Comic Con 2010 along the Wizard Tour which started with Toronto. So make sure to stop at the Shocker Toys booth #320 for more info.

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Shocker toys will be exhibiting at the 2010 Wizard World Toronto Comic Con with Indie Spotlight taking over Canada!
Wizard World hits Toronto March 26th -28th and Shocker Toys will be starting their Wizard World tour in full force at Booth#707 with new products showcasing and bringing big announcements, sneaks and exclusives to the event.
Shocker Toys Indie Spotlight brand will be ready to throw down at the Wizard show and the line has proved to be a huge demand in Canada. Shocker Toys will have on hand MTV’s the Maxx Wizard Exclusive action figure with all painted highlights and his suit cast in translucent purple plastic.
Also on hand for sale will be the exclusive Canada first time, full set premier of Indie Spotlight comic book heroes the 6” scale action figure line everyone is talking about featuring pulp heroes to weapon wielding ladies. Series1 consists of ShadowHawk, ShadowHawk Variant, SCUD, SOL, Kabuki, Katchoo and The Maxx. Each comes with extra hands, accessories and an Isz from the Maxx’s world. Also a first time in Canada, Mallows, the new 5" designer collectible sure to warm the hearts of any toy collector featured in blanks and licensed versions. And much, much more you can’t miss out on. Many new announcements will be made leading into San Diego Comic Con 2010 along the Wizard Tour starting with Toronto. So make sure to stop at the Shocker Toys booth for more info.
About Shocker Toys LLP
New York-based Shocker Toys LLP's current roster includes Indie Spotlight 6” scale Indie Spotlight comic book heroes, 5” Customizable Mallows, Mallow licensed designer figures and much more. For more product and licensing information visit the Company’s website: http://www.shockertoys.com
About Wizard World:
Wizard World is the premier leader for Live Events in the entertainment and pop-culture arena. At our events tens of thousands of people gather together in an exciting environment to interact with each other and to continue their pursuit of their entertainment passion, whether its comics, anime, toys, gaming, TV, movies or video games. http://www.wizardworld.com/
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FUNimation Entertainment today announced the signing of multi-year, national licensing agreements with toy manufacturer Shocker Toys LLP, now a toy licensee for several high-profile action-adventure anime properties including Soul Eater, Fullmetal Alchemist: Brotherhood, Dragon Ball Z and One Piece.
Shocker Toys has the rights to develop, manufacture, market and sell designer figures called “Mallows” based on characters from the four series. Mallows is a new toy line created by Shocker Toys and comprised of 5” marshmallow themed figures. The figures feature up to 10 points of movement and up to 7 interchangeable parts. Mallows are available themed or in blank, black or white, do-it-yourself versions.
Attendees of American International Toy Fair in New York City at the Jacob Javits Convention Center, February 14-17, can see like figures on display at the Shocker Toys booth (#4924) located in the new Action Figure aisle in the lower level of the Javits Center.
The company expects to begin production on the figures this year.
“We look forward to Shocker Toys bringing these series into the homes of fans and collectors in a fun, new way,” said Adam Zehner, Director of Licensing and Acquisitions at FUNimation Entertainment. “We can’t wait to see how our characters will be translated into the unique Mallow style.”
“We are very pleased to be working with Funimation to bring their great titles into a new Funimation series Mallow toy line for their dedicated fans,” said Geoff Beckett, CEO. “Our new Mallow collectibles will have great options for playing, trading or displaying and some new features that your other toys don’t have.”
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Shocker Toys will be shocking the 2010 American International Toy Fair with new concepts and products that are sure to please!
Shocker Toys LLP will celebrate its tenth anniversary by exhibiting at the American International Toy Fair in New York City at the Jacob Javits Convention Center, booth #4924. Shocker Toys can be found in the new Action Figure aisle in the lower level of the Jacob Javits and will feature fun, interactive products, samples and a great sales team.
"This year, Shocker Toys looks to grow and add to our experience across a diverse range of products," said Geoff Beckett, CEO. "We are finishing great new toy lines and making fun, new concepts also. Our newly designed Indie Spotlight line will please all comic and action figure fans and our new 5” marshmallow themed designer line will expand into new markets including lines for girls as well."
The company will showcase a number of new toys that offer new styles of playability and creativity, a re-growing trend within the industry. Products combined with paint, new designs and comics will enhance the overall play experience. These products include Indie Spotlight, a comic book universe action figure line as well as Mallows the designer line featuring articulation, big licenses and a fun factor like no other.
On Display At Toy Fair:
Indie Spotlight
Indie Spotlight Comic Book Heroes, which was released in 2009 and hit mass retail in 2010, is an ever-growing comic book universe action figure series from Shocker Toys. Presenting independent comic book characters in hyper-posable 6” scale for collectors to fit in with their other favorite lines, the line features collector friendly packaging and accessories.
Series 1 features: Jim Valentino’s ShadowHawk and ShadowHawk black costume variant, Rob Schrab’s 'SCUD, The Disposable Assassin' and variant 'SOL', Terry Moore's Katchoo of "Strangers in Paradise", David Mack’s Kabuki, and MTV’s The Maxx (an 8 inch mega figure). Each figure in Series 1 or, "The Maxx Series" also includes an Isz, a small monster from the Maxx's world, with each figure. As an added bonus. upon collecting all of Series 1 and mailing in the UPC's the customer can get a FREE mail away figure (Mr. Gone) from the Maxx's comic world.
Series 2 features: Dick Tracy and Dick Tracy with Tommy gun and overcoat, King Zombie (from "Deadworld") and a King Zombie variant, Jack Staff, Ignacia (from "Wildguard") and The Tick. Each figure in Series 2 or, "The Tick Series" also includes an accessory from the Tick's world. As an added bonus the Series 2 free mail away figure will be Arthur from the Tick's comic world.
Series 3 features: (The Phantom, Zorro, Grendel, Fist of Justice and Nira-X)
Indie Spotlight Golden Age Series 1 features: (Dan Garret's Blue Beetle, The Arrow, Black Terror, Daredevil and The Heap)
Indie Spotlight Two Packs: Two Packs Series 1 (Captain Action and Zen), Two Packs Series 2 (Lazerman and Classic Madman)
Mallows
Mallows are a new 5” marshmallow themed designer figure, featuring up to 10 points of articulation and up to 7 interchangeable parts. They will be sold in licenses such as Madballs, My Pet Monster, Sushi Pack, Dragon Ball Z, One Piece, Fullmetal Alchemist:Brotherhood, Soul Eater, Johnny Test, Monster in my Pocket and more. They will also be a girls only line called Go-Girlz and a featured artist designer series plus blank color bodies for customers to create their own characters.





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The Holidays are coming up fast and Shocker Toys is ready for them!
Hello ,
With the approaching Christmas season we at Shocker Toys would like to let you know we have great new discounted toy sets and sales added to the Shocker Toys direct store http://www.shockertoys.com/store.php .
The Indie Spotlight line has already had its first run in the United States and is being very well received by stores, fans and critics alike. The first shipment has created a huge demand for the product line, selling out within the first week of availability and now the second run of Series1 is approaching the same fate.
Our new unique articulated Mallows designer figure product is offering the popular design your own kits for kids as well as popular anime, cartoon, superhero, retro and other licensed versions.
The forums are also open for disussions for new new Series and toys so stop by and talk away. http://www.shockertoys.com/forum or join us on Twitter http://twitter.com/ShockerToys, Facebook http://www.facebook.com/ShockerToys or MySpace http://www.myspace.com/shockertoys
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Shocker Toys hits Wizard’s Big Apple Con Booth #321 and VGXPO with the popular Wizard Maxx exclusive, Indie Spotlight Series1 and more.
October 16th - 18th, Pier 94 NYC, Tribune’s Dick Tracy will make an appearance as a hyper-articulated 6” action figure in creator Chester Gould’s black and white comic strip style. The World’s Most Famous Detective will be available in two limited run action figures. The limited B&W standard version with suit and pistol, will be available at the Shocker Toys booth #321. The limited B&W variant figure, with Tracy in his iconic trench coat with Tommy gun, will also be available at the booth.
Shocker Toys' booth will also highlight their new articulated designer line, Mallows, with three exclusives: A Mallow version of the CCI Guy, The Phantom with yellow/black trunks and Dethklok’s favorite rock and roll clown, Dr. Rockzo. On hand will also be DIY blank Mallows in black or white to design your own creations for fun at home or at the shows on-site custom contests. Artist custom Mallows will be showcased featuring artists such as Phetus, Rsi
n, Mad Hatter Creative and more. So make sure to stop by and try your hand at designing a one of a kind Mallow.
If Dr. Rockzo isn't enough for fans of Adult Swim’s Metalocalypse, Shocker Toys will also be featuring the re-release set of the now legendary Dethklok set that took the metal world by storm in 2008.
Booth #321 will feature contests, giveaways, feedback and new products. Also, meet Wizard Guest Geoff Beckett, the CEO of Shocker Toys, who will be answering questions about upcoming releases for Mallows, Indie Spotlight Series 2 and 3 and more. Be sure to mark it on your list of booths to visit.
In addition to the debuting exclusives, updates to the Indie Spotlight line will be on display at the booth. This includes Series 2 in the final development stages, lineup and preliminary development for Series 3, and for the third Wizard show since Chicago, Indie Spotlight Series 1 is back in stock. Look for the full lineup available at the booth along with Translucent Scuds and more. Shocker Toys will also be sponsoring after-parties on Friday and Saturday at Pier 92, one featuring Naughty by Nature!
Also look for us at the VGXPO in Philadelphia 10/9 - 10/11. We will be in the booth with SMOKE, the professional wrestler, with product on hand.
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Shocker Toys Indie Spotlight Comic Book Heroes: Shadowhawk Shocker toys steps into the 6” super articulated action figure arena with their Indie Spotlight Comic Book Heroes line. As the title suggest, the toy line is indeed based around the premise of comic book heroes. However, unlike Marvel legends or DC Universe Classics, this line focuses on more obscure comic heroes, such as Dick Tracey, The Maxx, The Tick, and of course Shadowhawk, amongst others.
Immediately, when I head about this line, memories of the Toybiz Legendary Comic Heroes sprung to mind, since it was based around a very similar concept. After the Marvel license went to Hasbro, Toybiz continued to produce action figures based on characters from independent comics. While the articulation and sculpts were great and for the most part on par with their fantastic work that had been put into establishing the Marvel Legends brand, the legendary comic book heroes toys seemed to meet a lukewarm reception at retail. And I think that it is in part due to the lack of instantly recognizable characters.
So, I couldn’t help but draw parallels between that line, and what Shocker toys are attempting to do with their indie spotlight comic book heroes line.
The Shadow Hawk figure, in the packaging is reasonably well presented. It consists of the typical bubble and card back. The Shadowhawk figure does not look very dynamic in the packaging, and has a very neutral pose. This may actually be a good thing though, because it prevents the chances of warped joints due to awkward positioning in the packaging. It’s certainly a safe option, even if it is not the most exciting.
The back of the package strangely is a lot more interesting to look at than the actual figure while in its box. It shows a variety of the other figures available in the wave, some of which do look very impressive, such as The Maxx and Kabuki. Also on the back of the box is the bio for the character. I thought this was a very important and welcome inclusion because it allows people who are perhaps not so familiar with the character to gain a solid footing. It is well written and concise, and features a nice illustration of the Shadowhawk himself. The package is also reseal able which is a bonus, for people who like to display the figures, but also put the figure back in the box when not in use.
And onto the figure. By no means is this a bad sculpt. Admittedly it is somewhat rudimentary if directly compared to something such as Marvel legends waves 13 or 14 standards. But if compared to some of earlier figures such as series 1 Iron Man or Captain America, it holds up very well from a sculpting perspective.
But, in saying that, I do feel however that the paint on the figure could have been a bit better, and probably would have helped to significantly enhance Shadowhawk's rather basic sculpt somewhat.
The paint that has been chosen appears to be very matte and dull, which unfortunately does very little to help the figure appear more endearing to those who may not already be aware of the character.
In terms of articulation there is a ball joint neck, which has considerable range of movement, ball joint shoulders, double hinged elbows and cut wrists.
He also has a slight upper torso and waist rotation. As well as ball joint legs, double hinged knees and a ball joint ankle. As I said earlier, looking at this figure it is easily comparable to the articulation level of the early Marvel Legends or Spider-Man classics waves.
The figure does feature some small sculpting detail on his belt. This is interesting because it works well for the character, since the belt is an integral part of his storyline. But the level of the sculpting detail and paint quality on the actual belt itself is mediocre at best.
The figure comes packaged with 2 accessories; there is a little ISZ creature, and a type of grapple gun that attaches to Shadowhawks arm. Personally I thought the ISZ creature was a little disappointing since it lacks any kind of articulation whatsoever, and it does not motivate me to “collect other figures to build an ISZ army” as the back of the packaging suggests. I feel that a display stand may perhaps have been a better accessory to include with Shadowhawk, since he has very tiny holes in his feet.
The figure does look alot more impressive with the grapple arm attachment in place. And it fits on his arm quite securely.
There are a few quality issues with the figure. For a start, the figure has armoured plates to cover his shoulders, however, they are basically placed directly over the circular top of the shoulders, and have no connection points. As a result, one fell off as soon as I removed the figure from the packaging, never to be seen again. This was a bit of a disappointment, but I decided to remove the other shoulder plate as a result, and I actually think that the figure looks and moves a lot better without them.
The head also can be removed quite easily, but that may not be a bad thing.
To sum up, it is a little difficult fully recommend this particular figure to someone who may not already be familiar with the Shadowhawk character. Because to be fair the simple sculpt and paint apps do not really help to bring Shadowhawk to life enough to make him stand out at the forefront of a collection.
However, I would suggest that anyone who is already familiar with the Shadowhawk or any of the other characters in this line, should seriously consider picking him up because scale wise he does fit in perfectly with other 6” comic character figures. And this perhaps may be one of the few opportunities to collect an in scale and articulated version of this tragic character.
He is available directly at Shockertoys.com and at retails for around $18 including postage.
Review and photographs by: Dean René Middleton
Staff Reviewer









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