Hasbro Q&A

Hasbro took some time out to answer some questions:

1) What is the street date for the Wall Crawling Spider-Man, shown at Toy Fair 2008?

Spider-Man Wallcrawler will not be available in 2008.

2) With the Wal-Mart & Target exclusive wave, a lot of collectors are feeling frustrated. Usually due to limiting the wave to one store, and thus making them extremely hard to find. Is Hasbro planning on continuing this practice, or will they branch off into other outlets like Toys-R-Us, K-Bee, or K-Mart?

Don't be frustrated - you're an agent of SHIELD and you must perservere! The cases weren't limited, but the first wave of inventory did sell through incredibly fast. Not to worry, replenishment is on the way. You should see re-stocks in the next couple of weeks. Fury out.

3) Distribution with both Target & Wal-Mart has been horrible. Some locations getting a lot of the new wave, while other have none. Will you do anything to change this? Any suggestions for the collectors out there?

Don't be frustrated - you're an agent of SHIELD and you must perservere! The cases weren't limited, but the first wave of inventory did sell through incredibly fast. Not to worry, replenishment is on the way. You should see re-stocks in the next couple of weeks. Fury out.

4) The shelves are overloaded with Hulk & Iron Man movie merchandise. And they barely seem to be moving from the pegs. Can you consider not to have so much produced for the next couple of Marvel films?

Hulk and Iron Man are both box office monsters! You will definitely see a build up of this product on shelf as we're right smack in the middle of DVD launch for both properties. Don't forget that kids and parents are no doubt going to be looking for both of these guys as the holiday season approaches.

5) There have been complaints on the price hike for Marvel Legends. Are there plans to lower the price? And why is the price much higher now? Also Rumor has it that Hasbro is finished with BAF figures after the Nemesis wave. Are there any plans to include bases like the old Toy Biz figures did?

Pricing is actually ultimately set by retailers, but there are several factors that have generally contributed to rising prices over the past few years including the rise in material, manufacturing and shipping costs. It can also be said that in order to offer a Build a Figure as large as FOOM (the Largest Legends BAF ever), prices have to be higher than the standard BAF's. If you compare the price of Marvel Legends to other 6" BAF lines in the marketplace, you should find that the pricing is comparable.