Glu Mobile Launches TRANSFORMERS™ CyberToy on Apple App Store

Glu Mobile Inc. (Nasdaq:GLUU), a leading global publisher of mobile games, today announced the worldwide launch of TRANSFORMERS™ CyberToy for iPhone and iPod touch.


This entertainment application represents the third title that Glu has developed and published based on the TRANSFORMERS franchise, under license from the Hasbro (NYSE:HAS). The TRANSFORMERS CyberToy is launching in conjunction with the upcoming TRANSFORMERS: Revenge of the Fallen movie from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, due out June 24th.

“The Glu team is excited to launch this unique entertainment application based on characters from the renowned TRANSFORMERS toy line and movie series,” said Jill Braff, senior vice president of global publishing, Glu. “TRANSFORMERS CyberToy is a completely new type of application from Glu, allowing players to transform characters from vehicle to robot by utilizing the touch screen to interact with their favorite TRANSFORMERS in a virtual environment.”

TRANSFORMERS CyberToy is the latest Glu Snax release, a category specifically designed for iPhone and iPod touch that combine polished graphics with an addictive interactive experience at a low price point. Glu Snax titles deliver iPhone consumers a quick, engaging and affordable mobile experience.

Features Include:

* Action Figure Mode – choose different poses, play sounds and animations, and deploy their signature weapons
* Challenge Mode – change from robot to vehicle and back as quickly as possible by a series of taps, touches, shakes and tilts
* View Tech Specs – see details of each mighty TRANSFORMERS robot, including OPTIMUS PRIME, BUMBLEBEE, MEGATRON and STARSCREAM—application launches with BUMBLEBEE, and other characters will be added via updates over time

TRANSFORMERS CyberToy is now available worldwide for an introductory price of $0.99 from Apple's App Store on iPhone and iPod touch or at www.itunes.com/appstore/. For more information, go to www.glu.com. For live updates, follow Glu on Twitter at www.twitter.com/glumobile or become a Glu Mobile fan on Facebook.