Toy News: DOMO QEES ARRIVE AT TARGET!

DOMO QEES ARRIVE IN SELECT TARGET STORES IN ALL-NEW COLORS, AND A NEW COLOR IS ANNOUNCED IN THE DARK HORSE DELUXE EDITION OF 4” FLOCKED VINYLS


Dark Horse makes two announcements today in relation to their highly successful Domo program. The first announcement follows on the footsteps of the company’s recently launched blind-box Qee program, created in conjunction with Toy2R and featuring the likeness of Japanese NHK television’s mascot, Domo.

As part of a new vinyl toy test initiative by the Target retail chain, new packaging solutions and colorways have been created of this popular character with the mass-market audience in mind. For collectors, these special Qees have been produced in four new, exclusive colors that were previously unavailable. Domos in the new colors are now available in a special blind-box two-pack. These new colors include solid yellow and solid orange, as well as translucent black and translucent blue.

“We have tried to introduce the ‘mystery box’ genre to a more casual consumer, with an equally weighted ratio of four different colors packed in a blind box and paired with a visible brown Domo Qee,” said Dark Horse’s vice president of product development, David Scroggy. “The customer has an equal shot at one of four possible surprise colors. The blister-carded package for the single Domo Qee choices are something new for both Toy2R and Dark Horse. None of these colors is a part of our regular mystery-box assortment, so we hope this will be of interest to collectors as well as the general public.”

“Obviously these are new outlets for designer toys, so you must step back and see what works best for them while still capturing the essence of the designer-toy genre,” said Toy2R founder and president Raymond Choy.

These exclusive Domo releases are available now at select Target locations. A complete list can be found here:

http://www.darkhorse.com/Zones/DHDeluxe

In addition, Dark Horse also announces a color change in the upcoming Dark Horse Deluxe line of 4” flocked Domo vinyls. The previously announced Raging Red color has been changed to Mint Green. The edition size will remain at five hundred pieces.