Thursday, September 10, 2009

Toy News: FOX SIGNS COLLECTIBLES DEAL FOR HALO



Twentieth Century Fox L&M Europe has signed an international deal with UK licensee, One2One Collectibles, to produce a range of high quality resin figurines based on the characters and storylines across the Halo® franchise.


One2One’s diverse range of collectible products will target the collectible nature of Halo’s core demographic of teen boys and adult males, enabling fans to extend their experience of the Halo universe.

“We plan to bring to the market a new range of products not seen before with unique features,” commented One2One MD, Darren Martin “A complete range of Statues, Busts, Dioramas, Vehicles & Weapon Replicas are already in development which will reflect the quality, look and feel associated with the Halo brand,” he continued.

Microsoft’s Halo franchise is one of the most successful entertainment properties of all-time and continuing to grow with each new title release. The latest game released this spring – Halo Wars – quickly became the best selling real-time strategy game on this generation of consoles, with more than one million units sold worldwide. Twentieth Century Fox Licensing & Merchandising (Fox Licensing), licensing agent for Microsoft Corp., is capitalizing on this success with a focused global merchandising program across a variety of key categories. This Autumn will see the launch of Halo 3: ODST and with it more and more fan interest.

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