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Company Maintains Focus on Leveraging Brands on a Variety of Entertainment Platforms
Hasbro, Inc. (NYSE: HAS) kicks off the holiday season with an exciting line-up of toys, games and entertainment experiences that can be enjoyed by children and families anytime and anywhere. With classic brands such as MONOPOLY, CANDY LAND, PLAY-DOH, MY LITTLE PONY and NERF, Hasbro is home to some of the most recognizable and trusted names in toys and games that have been enjoyed by families for generations. In 2009 Hasbro continues to leverage its iconic brands in all new ways from traditional toys and games, to motion pictures, video games, television and more.
With the theatrical releases this summer of Transformers: Revenge of the Fallen and G.I. Joe: The Rise of Cobra, Hasbro once again demonstrated how the Company’s brands powerfully translate to high octane entertainment. This holiday season, fans and kids can bring home the fantasy of these two iconic properties with all new toy lines featuring action figures, role play items and vehicles. Hasbro also continues to offer updated versions of its popular board games including the new MONOPOLY CITY and CLUE: SECRETS & SPIES which make great additions to any Family Game Night. Family Game Night invites families everywhere to turn off the outside world for a short time and reconnect with each other by playing board games for an evening of fun, learning and laughter.
The gaming fun doesn’t end with traditional board games either as Hasbro’s brands continue to be embraced in the video game aisle. This holiday season, consumers can expect to see new videogames from Electronic Arts Inc. (NASDAQ:ERTS) based on popular Hasbro brands including LITTLEST PET SHOP FRIENDS, NERF “N-Strike” Elite as well as HASBRO FAMILY GAME NIGHT 2 which features several classic Hasbro games like OPERATION, JENGA and PICTUREKA.
“As we approach the holiday season, we are very pleased to provide a wide variety of entertainment options for children and families around the world,” said John Frascotti, Global Chief Marketing Officer, Hasbro, Inc. “We’ve re-imagined several of our most popular brands to continue to delight our consumers with an entertainment portfolio of toys, games, movie, video games, books and assorted other products that deliver innovative play experiences and tremendous value for the holidays.”
Highlights of Hasbro’s new toy and game offerings for the 2009 holiday season include the following:
TRANSFORMERS: REVENGE OF THE FALLEN Movie Line
TRANSFORMERS MOVIE FIGURES
(Approximate retail price: starting from $12.99; Ages: 5 & up; Available: Now)
For more than 25 years, TRANSFORMERS action figures have been known for their “MORE THAN MEETS THE EYE” play pattern, with robots converting into vehicles, and then back to robots again. In 2009, TRANSFORMERS movie action figures featuring the new film’s most popular characters will be available in three scales: DELUXE, VOYAGER (larger scale), and LEADER (largest scale and includes lights and sounds). DELUXE includes 24 characters, VOYAGER offers 11 characters, and LEADER features three, including OPTIMUS PRIME and JETFIRE.
BUMBLEBEE MOVIE VOICE MIXER HELMET
(Approximate retail price: $39.99; Ages 5 & up; Available: Now)
In both TRANSFORMERS movies, BUMBLEBEE was a scene-stealer and an instant favorite among kids and long-time TRANSFORMERS fans. Now, kids can pretend to be the fun-loving AUTOBOT character BUMBLEBEE with a role-playing helmet. The toy allows kids to mix their voice through a “radio” — just like BUMBLEBEE — and also features realistic robot battle sounds and radio tune-in phrases to add authenticity to the play experience.
TRANSFORMERS MOVIE CONSTRUCTICON DEVASTATOR
(Approximate retail price: $99.99; Ages 5 & up; Available: Now)
The largest and most powerful foe the AUTOBOTS encounter in TRANSFORMERS: REVENGE OF THE FALLEN is DEVASTATOR, a monstrous DECEPTICON robot made up of six separate construction vehicles known as the CONSTRUCTICONS. The TRANSFORMERS MOVIE CONSTRUCTICON DEVASTATOR allows kids to re-create the film’s awesome action sequences.
GI JOE: THE RISE OF COBRA Movie Line
G.I. JOE MOVIE 3-3/4-INCH MOVIE FIGURES
(Approximate retail price: $7.99: Ages: 4 & up; Available: Now)
G.I. JOE invented the action figure category 45 years ago, and the G.I. JOE: THE RISE OF COBRA movie-line 3 ¾-inch action figures continue this great legacy. All figures are sculpted to match their on-screen counterparts, including Sienna Miller as BARONESS, and Channing Tatum as DUKE. Figures come with high-tech gear and projectile launchers, allowing for play among multiple waves that are set to be released in 2009, starting in July.
G.I. JOE MOVIE NIGHT RAVEN VEHICLE
(Approximate retail price: $39.99; Ages: 4 & up; Available: Now)
Based on the iconic jet from the 1980s and playing a big role in the movie, the COBRA NIGHT RAVEN comes fully loaded, with an array of engines, weapons, lights and sounds. The largest vehicle in the entire new G.I. JOE vehicle series, this jet also features a pump action “Lock and Load” system that readies the missiles for attack. Manning the controls in this ultimate G.I. JOE movie vehicle is a 3-¾-inch Air-Viper figure.
G.I. JOE MOVIE ACCELERATOR SUIT DUKE
(Approximate retail price: $69.99; Ages: 5 & up; Available: Now)
This unique figure captures the spirit of the G.I. JOE team leader and all of the technology needed to fight the COBRA forces. The ACCELERATOR SUIT DUKE figure comes equipped with the armored accelerator suit that DUKE wears in the G.I. JOE movie. When activated using an easy hand grip control, DUKE simulates his accelerator running motion, with motorized head, torso and arm movements as well as lights and speech with more than 50 phrases. With the ACCELERATOR SUIT DUKE figure, kids are able to “run” with DUKE and play out their favorite scenes from the movie or create their own new G.I. JOE missions.
STAR WARS
STAR WARS DUEL ACTION LIGHTSABER
(Approximate Retail Price: $29.99; Ages: 6 & up; Available: Now)
Since the STAR WARS saga began ‘a long time ago’, Jedi young and old have relied on the lightsaber to protect the universe from the evil forces of the Empire. The newest version of the Jedi’s signature weapon – the electronic DUEL ACTION LIGHTSABER – offers a unique twist never before seen across the galaxy. While initially appearing as a regular electronic lightsaber, this unique lightsaber features a second, smaller lightsaber hidden in its hilt, enabling a Jedi to fight with two separate lightsabers, or combine them to create a double-bladed weapon. Jedi now have a new and powerful way to command the Force!
STAR WARS CLONE TURBO TANK
(Approximate Retail Price: $99.99; Ages: 4 & up; Available: Now)
The next generation of STAR WARS fans are being introduced to the STAR WARS galaxy via the must-see animated series STAR WARS: THE CLONE WARS airing on Cartoon Network. As a follow-up to the popular AT-TE vehicle that topped Christmas lists in 2008, the CLONE TURBO TANK is an enormous field vehicle from the animated series, designed to transport up to twenty clone troopers (sold separately) into battle. The TURBO TANK features electronic sounds, running lights, phrases from the animation, a hidden, launchable speeder bike and a removable command center.
MARVEL
WOLVERINE ELECTRONIC CLAW
(Approximate Retail Price: $19.99; Ages: 4 & up; Available: Now)
Now you can pretend to be Wolverine, the latest Marvel superhero to get the big-screen treatment. Slip on the WOLVERINE ELECTRONIC CLAW to act like the most intimidating of all the X-Men. The retractable claw includes iconic Wolverine phrases and sounds.
MARVEL UNIVERSE 3-3/4-INCH ACTION FIGURES
(Approximate Retail Price: $7.99; Ages 4 & up; Available: Now)
Hasbro’s mastery of 3-3/4-inch action figures has expanded into the Marvel Comics universe! MARVEL UNIVERSE 3-3/4-INCH ACTION FIGURES will delight diehard and casual fans alike. From SPIDER-MAN and X-FORCE WOLVERINE to DAREDEVIL and ULTIMATE CAPTAIN AMERICA, fans will be treated to 34 single-pack figures throughout 2009, each featuring exceptional articulation and poseability, as well as unique accessories and their own “top secret” file card.
SPORTS ACTION
NERF N-STRIKE RAIDER RAPID FIRE CS 35 blaster
(Ages 6 years & up/Approx. Retail Price: $29.99/Available: Now)
Get ready for the highest dart capacity NERF blaster yet! The NERF N-STRIKE RAIDER RAPID FIRE CS 35 blaster is the next big thing from NERF’s popular N-STRIKE line of dart blasters and features a collapsible stock and new drum magazine that holds 35 darts and is interchangeable with the NERF N-STRIKE RECON CS-6 blaster and NERF N-STRIKE LONGSHOT CS-6 blaster. By holding the trigger and pumping, players can instantly transition between “single” fire and “slam” fire mode, unleashing a rapid stream of 35 darts. Complete with a removable shoulder stock and Tactical Rail System allowing players to customize their blaster for each mission, the NERF N-STRIKE RAIDER RAPID FIRE CS 35 blaster also features a cool “digital camo” pattern unlike any NERF blaster before it. No batteries required.
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