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Mattel announced on their Mattycollector.com website, that more Dark Knight toys will be sold at Toys R Us.
Hey Dark Knight Fans,
I've got a hot update on Movie Masters™ The Dark Knight products…
You already know that initially the plan was to offer one new figure per month at MattyCollector.com. Thanks to you, loyal Dark Knight fans, sales have been so good that we're feeling confident enough to increase production and also bring the line to Toys "R" Us in the spring.
The good news is that you'll be able to walk into your local Toys "R" Us and find The Dark Knight figures. The even better news? You'll still be able to get them at MattyCollector.com and because of the increased production numbers, we'll be reducing the price to just $15 each!
Here's how it'll go down: The Joker as Gotham City Thug figure started out here on MattyCollector.com, and will continue to be a MattyCollector.com exclusive as long as we've got stock. The remaining six figures in the line will be available here first, one each month for the new price of $15 each. Then this spring they'll all be available at Toys "R" Us except for The Joker as Gotham City Thug. At press time, here's how the line is slated for sale here at MattyCollector.com (subject to change, as always):
* ON SALE NOW: The Joker as Gotham City Thug — a MattyCollector.com exclusive!
* December 15: Survival Suit Bruce Wayne
* January 15: Harvey Dent
* February 15: The Joker with Missile Launcher
* March 15: Scarecrow
* April 15: Batman (Night Vision)
* May 17: Two-Face
You know I always try to tell you like it is. While this strategy won't work for every Mattycollector.com line, when the second-highest grossing film of all time* is behind a toy line, it gives us a unique opportunity to bump up production numbers and offer it at retail as well so even more fans can get the characters they want.
I'll let you know as soon as we have expected on-shelf dates. We really appreciate everyone's support for this great line!
—Matty
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