Monday, February 8, 2010

Toy News: WWE® Superstar Triple H® Steps into the Ring with Mattel at Toy Fair

WWE® Superstar Triple H®, Mattel and World Wrestling Entertainment® Executives Showcase New WWE® Action Figures and Accessories

To celebrate Mattel’s first line of World Wrestling Entertainment® action figures and accessories, WWE® Superstar Triple H® will participate in a special event at New York Toy Fair to showcase his all-new series FlexForce™, Basic and Entrance Great Action Figures. In addition, Neil Friedman, president, Mattel Brands and WWE® COO Donna Goldsmith will discuss the partnership between these entertainment companies, the innovation behind the FlexForce™ toys for kids and the most detailed figure line ever assembled for the collector community.

Mattel and World Wrestling Entertainment® joined forces to launch the most comprehensive portfolio of WWE® action figures and accessories on January 1, 2010. The line includes the first-ever WWE® kid’s line and the most detailed line to date for the avid collectors.

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