Thursday, March 4, 2010

TOY NEWS: Playmates Toys Names Diamond as Exclusive Distributor to U.S. Specialty Retail Channels

Playmates Toys has named Diamond Comic Distributors – the leading U.S. distributor of pop-culture merchandise -- as its exclusive distributor to service the specialty market nationwide.

“We are gratified by the trust Playmates has placed in us,” said Diamond Vice President of Purchasing Bill Schanes. “We look forward to helping grow and distribute Playmates' diverse and successful lines to our U.S. account base."

"With powerful entertainment brands iCarly and Shrek, "gotta have" pop icon Michael Jackson, the irresistible Rainbow Brite and urban vinyl-influenced gaming media brand Hero:108, we think the Diamond alliance is a perfect match to achieve our objective of strong placement at influential trend and entertainment venues," said Lou Novak, President Playmates Toys.

"Playmates furthers our goal of providing superior service through broad product offerings” added Roger Fletcher, Diamond’s Vice President of Sales & Marketing. “This agreement will help us deliver diversified retailer merchandising options that drives consumer traffic and sales."

ABOUT DIAMOND COMIC DISTRIBUTORS—the world's largest distributor of English-language comic books and pop-culture related merchandise—Diamond is based in Baltimore, MD, and services more than 3,500 specialty retailers worldwide. For more information, visit Diamond on the web at

ABOUT PLAYMATES TOYS— For over 40 years, Playmates Toys is among the most well respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of innovative and imaginative products as well as the development and management of profitable, long-term brand franchises. Key brands include TEENAGE MUTANT NINJA TURTLES, STAR TREK, SIMPSONS, KING KONG, TOMB RAIDERS, DICK TRACY, EXOSQUAD, NANO PALS, iCARLY, DISNEY PRINCESS, DISNEY FAIRIES, BABY SO BEAUTIFUL, WATERBABIES and the AMAZING family of intelligent dolls. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide. For more information, visit Playmates Toys Inc. (HKSE: 0869)

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