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Launching November 16 on AdultSwimShop.com, Adult Swim’s Build a Custom DVD Project Allows Fans to Create Fully Customizable DVD on Demand
Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Cartoon Network and Adult Swim, today announced a one-of-a-kind, mass customization DVD manufacturing on demand program that will allow fans to create fully-customizable Adult Swim DVDs. Dubbed Adult Swim’s Build a Custom DVD program and featuring a mélange of Adult Swim original series, the initiative will launch on Monday, November 16 on the television network’s online retail shop, www.AdultSwimShop.com and marks the first-time DVD fans will be able to create a fully-customizable DVD release.
The first phase of the Adult Swim’s Build a Custom DVD program will launch with approximately 100 episodes of popular Adult Swim original series including Robot Chicken, Aqua Teen Hunger Force, The Venture. Bros., Sealab 2021, Tim & Eric Awesome Show, Great Job!, The Drinky Crow Show and Lucy, Daughter of the Devil. Upon visiting the site, fans will go through a four-step process to create their disc: BUILD IT, DESIGN IT, REVIEW IT and BUY IT. In the BUILD IT section, fans mix and match their favorite episodes across all series and upload them on to a 110-minute DVD. Once the content is selected, they move on to the DESIGN IT section, where they select artwork for the DVD case, menus and disc face, as well as come up with a clever DVD name and description. In the REVIEW IT section, fans confirm all of the details before getting ready to BUY IT. The DVD will be available for a flat rate of $20 and will be created and shipped out to its recipient within 48 hours. In time for holiday, the program will be expanded to include every episode in the Adult Swim originals library, which accounts for more than 1000 episodes across over 30 series, and will include additional artwork options from which to choose.
“Since the network’s launch, Adult Swim has been synonymous with creating highly unique, innovative content that pushes boundaries and engages our fans, who are among the earliest of early adopters, eager for the next great idea or technology available to them,” said Christina Miller, senior vice president, CNE. “This program gives fans an opportunity to showcase their individual creativity in a first-of-its-kind program that offers an unprecedented level of customization and content that is truly unique Adult Swim and our fans.”
Since its debut as the late-night television network that shares space with Turner Broadcasting’s Cartoon Network in 2001, Adult Swim has become one of the most popular television networks among young adults across a range of platforms. It has been ranked the top ad-supported television network for total day delivery for adults and men 18-24 and 18-24 for 16 of the last 18 quarters, according to Neilsen Media Research, and its website is one of the most popular online destinations for young male adults. AdultSwim.com boasts more engaged users than top online gaming sites and has a higher composition of the male 18-34 audience than its competitors, according to Nielsen Online NetView. Additionally, CNE has built a successful electronic sell-through program for Adult Swim with extensive programs in place with key accounts, including iTunes, Xbox Live and PlayStation Network. Driving sales for Adult Swim episodes, the company offers exclusive content, talent chats and more, making digital downloads a significant component of its home entertainment business
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