Wednesday, March 10, 2010

TOY NEWS: MusicSkins and Cartoon Network Enterprises Partner to Create Accessories Based on Hit Adult Swim Properties

MusicSkins gains licensing rights to offer Skins for personal electronic devices featuring Adult Swim original animated character and series

MusicSkins LLC, a leader in music-related premium vinyl skin products for iPods, MP3 players, cell phones, PDAs, laptops and gaming accessories, today announced a licensing deal with Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Adult Swim, that grants MusicSkins rights to offer skins featuring the artwork from Adult Swim’s portfolio of highly-popular, original, animated programs.

Adult Swim is the late-night network for adults that shares channel space with Cartoon Network between 10:00 p.m. (ET/PT) and 6:00 a.m. (ET/PT), whose shows are designed to appeal to a grown-up sense of humor and adult tastes and sensibilities. Under the new licensing agreement, MusicSkins has the rights to market skins featuring characters and artwork from the most popular Adult Swim action-adventure and comedy series such as “Aqua Teen Hunger Force”, “Robot Chicken”, “Metalocalypse”, “The Venture Bros.”, “Freaknik”, “Squidbillies”, “The Drinky Crow Show”, and more.

“This licensing deal with Cartoon Network represents a lot of ‘firsts’ for MusicSkins – our first network TV deal, our first animation artwork licensing, and our first foray into a new market sector, the adult television viewing audience,” commented Jed Seifert, MusicSkins LLC Executive Vice President. “Adult Swim already has a dedicated fan base in the 18-34 age bracket. We’ll be offering the first - and only - skins that feature the cool characters and scenes from all of their favorite programs.”

“Cartoon Network is part of the Turner Broadcasting family of networks, so this agreement also marks a very important and exciting first step for us in building a strong, long term, mutually beneficial relationship with Turner,” added Seifert. “We look forward to expanding our product line with skins that showcase more of their networks’ programming and appeal to their fans.”

The Adult Swim line of skins will be available online at and directly from Adult Swim’s online store at Like all MusicSkins products, the Adult Swim line of skins are made of premium quality vinyl that provides a high-gloss photo grade finish and durable, scratch-resistant, anti-UV coating. Patented 3M air release adhesive technology ensures that they apply easily, evenly and bubble-free.

Skins featuring the Adult Swim animation artwork are the latest addition to MusicSkin’s popular line of personal device skins featuring musicians such as Bob Marley, Madonna, Lil Wayne, Taylor Swift, The Beatles, Coldplay, Kiss, The Black Eyed Peas, 3Oh!3, Jay-Z, Pink Floyd, Grateful Dead, Johnny Cash, Lynryd Skynyrd, Rihanna, AC/DC, Pink Floyd, Linkin Park; clothing brands such as Ed Hardy, Rogue Status, Skelanimals, Mishka, Baby Cakes, Rockett Clothing, Crooks & Castles; and artists such as explodingdog, Derek Hess, Alex Pardee, Dave White, Benny Gold and Cope 2.

The Adult Swim agreement is not MusicSkins’ only recent licensing coup. The company also announced the right to offer skins featuring the Beatles logo and cover art from seven of the band’s top selling albums, all of which debuted at the 2010 International Consumer Electronics Show this past January.

About MusicSkins:

MusicSkins is a leading provider of premium quality illustrated vinyl protective coverings known as “skins” for personal electronic devices. MusicSkins initially offered a product line of skins featuring music-industry related images of artists, bands, musicians and DJs to appeal to music fans. Its innovative business model affords record companies and musical artists a unique mechanism to connect with a broad-based consumer audience. The company expanded its focus to offer a wide range of popular culture imagery in its skins catalog and enhanced skin personalization with its new Customizer feature, so that there will be a MusicSkin to suit every taste. For more information visit or call 646.827.4271 or email

About Cartoon Network Enterprises:

Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks’ award-winning original programming, brands and characters including Ben 10, The Secret Saturdays, Chowder, The Marvelous Misadventures of Flapjack, Adult Swim and more. CNE also serves as a third party licensing agent through strategic partnerships with Nelvana Enterprises and Spin Master for the award-winning Bakugan brand, CAKE Entertainment and Fresh TV for the hit Total Drama franchise and the PGA of America for the youth marketplace.

Adult Swim (, launched in 2001, is Turner Broadcasting System, Inc.’s network offering original and acquired animated and live action series for young adults. Airing nightly from 10 p.m. to 6 a.m. (ET, PT), Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 97 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

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