Toy News: Cartoon Network Enterprises Introduces Boutiques in Toys“R”Us Stores Nationwide this November

Highlighting Three Top Boys Brands, Prime Retail Placement Launches During Key Holiday Shopping Season and Includes Products Across a WideRange of Categories

Cartoon Network Enterprises (CNE) today announced that it will have a dedicated boutique in Toys“R”Us stores nationwide this month, highlighting three of Cartoon Network’s most popular boys properties. The boutiques will create a dedicated, Cartoon Network-branded retail destination inside every Toys“R”Us store and will include a wide range of products from the Ben 10 Alien Force, Bakugan and The Secret Saturdays brands. The boutiques are open now, spanning multiple product categories during a key month of the pivotal fourth quarter.

“Toys”R”Us continues to be a terrific, long-standing retail partner for us and our brands, and we are proud to showcase this chainwide Cartoon Network retail destination as we kick off the holiday shopping season,” said Christina Miller, senior vice president, CNE. “The unique, multi-category shopping experience we have created is guaranteed to generate strong excitement around our brands and the must-have products from our licensing partners.”

Throughout November, Toys“R”Us shoppers can find their favorite Cartoon Network brands and products at this one-stop shopping destination that includes some of the must-have items this holiday season. The Ben 10 Alien Force product featured in the boutique will include key toys from Bandai America – such as the Toys“R”Us exclusives Alien Creation Chamber Figure 6-pack and 4” Alien Heroes 4-pack, as well as Ben 10 Alien Force Vilgax Attacks, the latest interactive game from D3Publisher, and a wide range of products including apparel, consumer electronics and a full line of publishing titles. Driven by a full toy line from Spin Master Ltd., Bakugan product incorporated into the boutique includes two Toys“R”Us exclusives – the New Vestoria Maxus Helios 7 in 1 and the Bakubelt, as well as the Bakugan: Battle Brawlers video game from Activision, consumer electronics, apparel and video game accessories. Additionally, The Secret Saturdays products showcased in the boutique include a full toy line from Mattel, complete with Toys“R”Us two exclusive action figure sets – an Action Figure 2-pack and the Cryptid Assortment 4-pack – along with The Secret Saturdays Beasts of the 5th Sun interactive game from D3Publisher, and publishing. A total of nine episodic DVDs from Warner Home Video of all three hit shows will be also featured in a custom corrugate designed specifically for this shop.

The three brands and products included in the Cartoon Network boutique are also currently highlighted in the 2009 Toys“R”Us Biggest Big Book, the ultimate guide to everything kids might desire during the holiday season. Additionally, the boutique will be supported by promotional email blasts from Toysrus.com, and graphics that bring Cartoon Network’s brands to life for shoppers.