Tuesday, November 10, 2009

Toy News: DST & Iron Man 2 Blast Off!

The biggest Super Hero movie of 2010 is fast approaching and will thrill fans with high-tech armor, covert government operations, one supremely angry Russian and, we are excited to announce, Diamond Select Toys! Maryland based Diamond Select Toys & Collectibles, LLC has secured a license from Marvel Entertainment to produce collectible action figures and Minimates based on the summer's surefire blockbuster hit, Marvel’s Iron Man 2!

Diamond Select Toys will bring the Iron Man 2 property to their most successful toy lines, recruiting top industry talent including Gentle Giant for the seven-inch collector-driven Marvel Select action figure line and design-house Art Asylum for the unstoppable Marvel Minimates series of two-inch articulated block figures. Both lines will see releases beginning in March of 2010 and continuing through the summer convention season, including exclusive partnerships with national toy retailer Toys "R" Us and online powerhouse Action Figure Xpress.com.

"After Marvel's Iron Man 2008 feature film increased the global awareness of this powerful brand and our continued success with both the Marvel Select and Marvel Minimates lines, securing the rights to Iron Man 2 toys was a very easy decision for us," commented Diamond Select Toys Director, Chuck Terceira. "We're all huge fans of the first Iron Man film and we're very much looking forward to highlighting both the comic and movie characters from the Iron Man universe over the next year."

Hot on the heels of the $585-million-generating Iron Man film, the action-packed sequel will hit theaters on May 7th of 2010 and catches up with Robert Downey Jr.'s Tony Stark six months after the events of his big-screen debut. Iron Man 2 also stars Mickey Rourke as the devilish Whiplash, Scarlett Johansson as the seductive and deadly Black Widow, Don Cheadle's War Machine debut and Samuel L Jackson, reprising his role as the world's number one spy, Nick Fury.

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