Wednesday, February 3, 2010

Comic News: The Future of Digital with IDW

Renowned publisher at the forefront of digital distribution

Inaugural appearance at Macworld, February 9-13, 2010, features the latest comic apps for the iPhoneTM and iPod touch®

Only one month into a new year, and the future is already upon us! Join IDW Publishing at Macworld 2010 for a glimpse at the great things to come to the digital world. With more comics available on more devices than any other comics publisher, IDW is leading the charge into this future, leveraging ever expanding technology to bring a new audience to the comics medium.

IDW at Macworld
IDW will be making its inaugural appearance at this banner convention, showcasing the company's unique comics interface and customer experience with technology partner, iVerse. Throughout the show, IDW will also be raffling off free comic apps.

"We're excited to be making our first appearance at Macworld," says Jeff Webber, IDW's Director of ePublishing. "The iPhone and iPod touch have helped make digital comics a viable medium. We look forward to reaching more and more readers with these devices, and also with the iPad. The iPad is a wonderful format for full-color comics, and we're already crafting updates to our comic apps so that the first iPad users can enjoy IDW comics."

IDW on Your iPhone and iPod touch
IDW is the first comics publisher to launch its own "in app purchase" storefronts for the iPhone and iPod touch with not one, but four new comic shop applications. For fans of G.I. JOE, TRANSFORMERS and Star Trek, IDW has introduced new comic applications that offer full collections all in one app. The company also introduced the IDW Comics app, which collects the entire digital catalog. All IDW store front apps are powered by iVerse.

IDW currently has over 300 individual issues available through the App Store, with more available every week. "No other comic publisher has made the same kind of commitment and investment that we have," added Webber. "Many publishers have made announcements, but none have delivered to the extent that IDW has.

"For example, with our store fronts, each comic shows the full page as well as custom-crafted panel-by-panel reading -- the easiest and most satisfying reading experience for the small screen. IDW doesn't cut any corners in bringing the finest comic reading experience to our iPhone readers."

IDW on Your Sony PSP
IDW is a leader on this new platform, and currently boasts over 200 comics. In addition to offering major brands like TRANSFORMERS and G.I. JOE, IDW has featured several of the company's creator-driven books with very strong results. IDW has pioneered a new reading experience by introducing audio commentary to creator-owned comics. This innovation has paid off, as half of the top ten books are consistently from IDW.

New Platforms in 2010
Charging ahead into the future, IDW intends to distribute the company's catalog on every major digital device and distribution platform, with comics coming soon to the Apple iPad, Amazon Kindle, the Barnes & Noble Nook, Blackberry, Android, Windows Mobile, and PC desktops everywhere. Through direct relationships or distribution partners, IDW comics are also available through major US mobile phone carriers, including AT&T, Verizon, Sprint, and TMobile. IDW comics are available on more mobile phones and devices than any other comics publisher.

Concluded Webber: "We see our digital comics continually bringing new readers on-board. All these formats and distribution models allow us to reach casual or hardcore comic readers in whatever way they prefer. This, in the end, brings more people to comics and helps the industry as a whole."

IDW comics are currently available for the iPhone and iPod touch through the App Store.

IDW comics are currently available for the Sony PSP through the Digital Comics store.

Visit to sign up for updates and learn more about the company and its top-selling books.

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